For over a century, the image of a mounted knight, a powerful symbol of British heritage and equestrian tradition, has been inextricably linked with the Burberry brand. This iconic equestrian knight, proudly charging forward, served as the cornerstone of Burberry's visual identity, appearing on its labels, packaging, and advertising for generations. The logo, though undergoing subtle modifications throughout its history, remained largely consistent, a testament to its enduring power and recognition. However, in 2018, Burberry made a dramatic shift, removing the equestrian knight from its prominent logo, a decision that sparked considerable discussion and analysis within the fashion industry and beyond. This article will delve deep into the history of the Burberry equestrian knight logo, exploring its evolution, its significance, and the reasons behind its eventual removal, examining both the old and new logos and their impact on the brand's image.
Burberry Official Logo: A Historical Overview
The original Burberry logo, dating back to the late 19th century, showcased a simpler, albeit still evocative, design. While precise details of the earliest iterations are scarce, early versions featured a variation of Thomas Burberry's signature, often incorporated within a simple rectangular frame. This foundational logo laid the groundwork for the more complex and iconic designs that followed. The evolution toward the renowned equestrian knight logo was a gradual process, reflecting the brand's growing prestige and its association with the British aristocracy and equestrian pursuits.
The transition to the iconic equestrian knight wasn't a sudden leap but rather a progressive refinement. Early versions of the equestrian logo often featured a more detailed rendering of the knight and horse, with intricate detailing in the armor and the horse's mane and tail. As the logo evolved, the style simplified, becoming more streamlined and minimalist while retaining its core elements – the knight's upright posture, the charging horse, and the overall sense of power and movement. This simplified design proved highly effective, becoming instantly recognizable and deeply associated with Burberry's high-quality, heritage-rich brand image.
Burberry Old and New Logo: A Tale of Two Eras
The "old" Burberry logo, featuring the equestrian knight prominently displayed within a rectangular or oval frame, dominated the brand's visual landscape for decades. This logo became synonymous with classic British style, luxury, and a sense of enduring quality. Its presence on Burberry's iconic trench coats, scarves, and other products solidified its place in fashion history. Images of this logo are readily available online, showcasing its evolution from more intricate early versions to the streamlined, easily recognizable version that became the standard for much of the 20th century. These vintage Burberry logos, often found on older garments and accessories, are highly sought after by collectors, further demonstrating the enduring appeal of the original design.
The "new" Burberry logo, introduced in 2018, marks a significant departure from its predecessor. The equestrian knight was removed, leaving only the brand's monogram – a stylized interlocking "TB" – as the central element. This minimalist design reflects a broader shift in Burberry's branding strategy under Riccardo Tisci, the brand's creative director at the time. The move aimed to modernize the brand's image, stripping away some of the historical weight and creating a cleaner, more contemporary aesthetic. The new logo's simplicity is intended to appeal to a younger, more globally diverse audience, while still retaining a sense of sophistication and luxury. Images showcasing the new logo alongside the old clearly illustrate the stark contrast between the two design philosophies.
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