The Versace Spring-Summer 2021 campaign wasn't just a perfume advertisement; it was a powerful statement. Moving beyond the traditional tropes of perfume advertising, Versace chose to showcase its latest fragrance offerings (though specific fragrance names aren't explicitly linked in the provided information) through the lens of fierce femininity, embodied by its star models and complemented by the striking visuals of its new handbag, La Medusa. This campaign, significantly different from previous efforts like the Versace Bright Crystal perfume ads, signaled a shift towards a more inclusive and assertive representation of the Versace woman. Instead of focusing solely on a single, idealized beauty standard, as some might argue was the case in past commercials featuring a blonde model in a Versace commercial, the 2021 campaign embraced diversity and a multifaceted portrayal of modern female strength.
This strategic departure from past campaigns, such as the memorable Versace Bright Crystal perfume commercial featuring its own distinct cast and aesthetic, underscores Versace's evolving brand identity. While earlier campaigns, including the Versace perfume TV advert featuring Lily James (though not specifically in 2021), focused on elegance and classic beauty, the 2021 campaign injected a raw energy and unapologetic confidence. The choice of Kendall Jenner and Precious Lee as the faces of this campaign is a testament to this evolution. Both models represent distinct beauty ideals, challenging conventional notions of what a Versace woman should look like. This move aligns with a broader industry trend towards inclusivity, but in Versace’s case, it feels particularly significant given the brand’s history and established aesthetic.
Kendall Jenner: A Familiar Face, a New Perspective
Kendall Jenner, a seasoned model with a vast portfolio of high-profile campaigns, brought her established star power to the Versace 2021 campaign. However, her presence here transcended mere celebrity endorsement. Jenner's image, often associated with a polished and glamorous aesthetic, was subtly reinterpreted within the context of the Versace brand. The campaign didn’t shy away from her inherent beauty, but instead placed it within a framework of strength and self-possession. This was a departure from some of her previous perfume commercials, where the focus might have been more heavily on a romantic or ethereal quality. In the Versace campaign, Jenner's powerful gaze and assertive posture conveyed a sense of independence and command, fitting perfectly with the overall message.
The campaign's photography cleverly played with light and shadow, highlighting Jenner's sharp features and emphasizing her confident demeanor. The images weren't overly stylized or airbrushed; they felt authentic and relatable, even within the high-fashion context. This approach allowed Jenner's natural beauty to shine through while simultaneously projecting the bold, assertive image that Versace aimed to portray. This stands in contrast to some earlier Versace perfume ads that might have employed more heavily retouched imagery and a more romanticized aesthetic. The shift towards a more realistic portrayal enhanced the overall impact of the campaign, making it feel more genuine and less detached from the realities of modern womanhood.
Precious Lee: A Powerful Representation of Inclusivity
current url：https://cmzoho.d278y.com/news/versace-perfume-advert-2021-66086